NFLPA, The Brandr Group and ACE Media Launch CampusLore, First Media Brand to Deliver Perspectives on College Football Directly from NFL Players
– New Digital Media Brand to Launch on September 1 Across Twitter, Instagram, Facebook and YouTube and on CampusLore.com –
– First Content Brand to Deliver Insights from Current NFL Players/Former College Stars Accessed Via NFLPA Group Player Rights –
– Content Includes ACE Media-Produced Short- and Long-form Videos Including On-Campus Features on A.J. McCarron and Vince Young; Weekly College Football Shows, Untold Stories from NFL Stars Like Deshaun Watson, Leonard Fournette and Mitchell Trubisky; and In-Depth Analysis Throughout the Season –
WASHINGTON, August 30, 2017 – As interest around college football intensifies, the NFL Players Association (NFLPA), in partnership with its collegiate licensing agency, The Brandr Group (TBG) and its production and content arm, ACE Media, today announced the groundbreaking launch of CampusLore, a digital media brand aimed at delivering unrivaled storytelling and analysis of college football– straight from former college stars now playing professionally.
Launching on Friday, September 1, CampusLore will feature hundreds of videos on Twitter, Instagram, Facebook and YouTube, and at campuslore.com, with more players and additional school coverage to come throughout the college football season. CampusLore is the first media brand offering college fans content directly from professional players, exclusively supported by the NFLPA through its group player rights in college.
“I have great memories of playing for the University of Alabama and winning multiple national championships for the Crimson Tide,” said A.J. McCarron, current Cincinnati Bengals and former Alabama Crimson Tide quarterback. “Working with CampusLore provides me the opportunity to both share my experiences at Alabama as well as give my thoughts about the current college game.”
With more sports fans choosing to engage with content through non-traditional outlets, and with NFL players maintaining a strong social following composed of fans from their alma maters, CampusLore is well-positioned to connect passionate college football fans with their favorite former players in a new and different way. Fans will have unprecedented access to the NFL players’ untold stories and memories, analysis, and behind-the-scenes insights throughout the college football season.
CampusLore content will include:
- Exclusive storytelling interviews with NFL rookies Deshaun Watson, Leonard Fournette, O.J. Howard, and Mitchell Trubisky, among others
- Coverage around top college football programs including Alabama, Clemson, Tennessee, Oklahoma, Michigan, and Texas, to name a few
- Weekly college football show featuring appearances by NFL players from top NCAA programs
- Weekly insights, game picks and opinions directly from NFL players
- Long-form profiles of NFL players including McCarron (Alabama Crimson Tide/Cincinnati Bengals), Vince Young (Texas Longhorns/former Tennessee Titan) and others
“CampusLore is an exciting new platform for college fans,” said The Brandr Group founder Wesley Haynes. “This is a logical extension of TBG’s NFLPA college group player rights, which has seen activation by numerous licensees and other college marketers.”
The launch of CampusLore aligns with the NFLPA’s strategy to extend its market leadership to content and media offerings providing unprecedented engagement opportunities between NFL players and their fans. The Brandr Group serves as the NFLPA’s agency of record to exclusively represent NFL player group licensing rights across all categories for collegiate co-brand licensing and sponsorship opportunities.
“CampusLore is the next extension of crystallizing collegiate careers and appeal. NFL players are the best storytellers of information about the college game. All NFL players starred in college so CampusLore ideally provides our entire membership with unique opportunities,” said NFL Players Inc. President Ahmad Nassar.
“CampusLore connects fans with their favorite players, providing exclusive untold stories, information and analysis they’ve never had access to before,” said TBG Media Lead Lee Bushkell.
ACE Media, the athlete-driven content and production company of the NFLPA, will executive produce, consult and handle production services for CampusLore content.
“College football fan bases are among the most rabid, and CampusLore will feed that desire for our original player content and opinion beyond the games,” said ACE Media CEO Scott Langerman. “Our goal is to produce literally hundreds of short and long-form videos and present them in a way that gives fans something completely unique.”
About the NFL Players Association
The NFL Players Association (NFLPA) is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players, and negotiated a landmark Collective Bargaining Agreement with the NFL. The current CBA will govern the sport through 2020. For additional details, please visit www.nflpa.com.
About The Brandr Group
Founded in 2015 by long-time licensing veteran Wesley Haynes, The Brandr Group (TBG) is the NFLPI’s agent of record to exclusively represent NFL players in college licensing and sponsorship programs. TBG’s focus is creating new licensing and content businesses around rights-driven intellectual property.
About NFL Players Inc.
NFL Players Inc., the licensing and marketing arm of the NFLPA, connects businesses to the power of NFL players. NFL Players Inc. creates customized business solutions for partners, through licensing, marketing strategy and player activations. For more information, please visit nflpa.com/players.
About ACE Media
Athlete Content & Entertainment Media (ACE Media) identifies and develops unique content opportunities for athletes, and leverages unparalleled access, rights and events to highlight their interests, passions and talents and deliver compelling sports-lifestyle content across a variety of platforms. Since inception in 2015, ACE has produced, created or facilitated over 1,300 unique content features and projects in collaboration with more than 30 companies and more than 900 unique athletes from a variety of professional sports. For more information, please visit acemediaco.com.