Connect at NFLPA Rookie Premiere

May 16-18 Los Angeles, CA

Launched in 1994, NFLPA Rookie Premiere is unique across professional sports, providing partners with unmatched access to 40 of the NFL's newest young stars at their first major business and marketing event following the NFL Draft. NFLPA Rookie Premiere is one of the most valuable opportunities, exclusively available to NFLPA partners, because it's the first time for these partners to connect directly with professional football's most promising and marketable young stars--all in one place—and build content and relationships that extend into the season and beyond.  

The Rookie Premiere Experience




Learn more about your opportunity to interact with important partners at NFLPA Rookie Premiere. 


Learn more about opportunities to activate your brand, capture unique content, create collectible licensed merchandise and engage with high-profile rookies during NFLPA Rookie Premiere.  


Learn more about NFLPA Rookie Premiere, including player and partner participants.