Rookie Premiere
The exclusive event for the newest stars to meet the top brands for the first time.
NFLPA Rookie Premiere offers partners unparalleled access to more than 40 of the NFL's newest stars at their first major business and marketing event following the NFL Draft. The Premiere is one of the most valuable opportunities available to NFLPA partners as it's the first point of contact to connect directly with professional football's most promising and marketable young players – at a single unique event – to build content and relationships for the season and beyond.
The 40
We highlighted the 2023 Rookie Premiere class as the first class of players post-NIL ruling, entering the league as media brands in their own right at a time when athletes have built so much influence beyond their sport. We're here to see their impact on and off the field as they continue to grow their interests and their business.