Who We Are  

NFL Players Inc. is the licensing and marketing subsidiary of the NFL Players Association.  We are the only company that offers exclusive group licensing rights to more than 1,800 active NFL players.  A trusted resource since 1994, we deliver access to the influence, power and personal stories of NFL players. 

At NFL Players Inc. we: 

  • Know players better than any other entity or agency 
  • Advocate all active players' personal brands 
  • Are passionate about the players we represent 
  • Are transparent and enthusiastic about the services we deliver 

What We're About 

NFL Players Inc. is a “one-stop shop” for businesses seeking licensing rights, access to players through hospitality and events, procurement of players for endorsements and appearances and strategic alignment of players with unique marketing opportunities. We work to make NFL players as recognizable and appealing to their fan base off the field as they are on it.   

As the marketing arm of the NFL Players Association, the revenue benefits the players in the association.  We help players build business partnerships and relationships that can help them now and when their playing days are done.  


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