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– Unique Marketing Event Hosted by NFLPA in Los Angeles May 28-31 Includes Sponsor & Licensee Activities, Business of Football Seminars, and Trading Card Photo Shoots in Team Uniforms –

LOS ANGELES, May 26, 2015 – More than 40 top rookies from the 2015 NFL Draft class will come together in Los Angeles May 28-31 to learn the business of football at the 21st annual NFLPA Rookie Premiere. A robust roster of business partners will be on site to grow their brands and create and promote their product lines through the utilization of group player rights.

The four-day event is hosted by the NFL Players Association, via its marketing and licensing arm NFL Players Inc.  It will also feature one of the most exciting moments for the rookies – wearing their official Nike team uniforms for the first time together during photo shoots with trading card companies Topps and Panini America at LA Memorial Coliseum.

Launched in Los Angeles in 1994, NFLPA Rookie Premiere is the landmark, first-of-its kind event across professional sports, providing business partners with unmatched early access to many of the NFL’s most promising and marketable young stars. Each year, the NFLPA facilitates approximately 100 individual player service deals for Rookie Premiere participants. The event also generates numerous opportunities for current and former players.

The 2015 NFLPA Rookie Premiere partners activating on site include: Topps, Panini America, Nike, Fanatics, EA SPORTS, Fanatics Authentic, FedEx, Uber, New Era, TheraPearl, Samsung, Intel, élevée, Gatorade, Proctor & Gamble brands and Tostitos.

Throughout the first major business event following the NFL Draft, players will gain information to assist in the development of their professional careers and personal brands. The union’s annual orientation includes seminars focused on financial planning, brand building and group player rights. Among the guest speakers are former and active NFL players as well as NFLPA Executive Director DeMaurice Smith and NFL Players Inc. President Ahmad Nassar. NFLPA sponsors and licensees will be on site to capture player content for use during the season, host retail events and engage with rookies on a personal level during networking activities.

 “NFLPA Rookie Premiere is the best opportunity for our partners to engage early on with the next wave of the NFL’s marketing stars,” said Ahmad Nassar, President, NFL Players Inc. “Beyond providing a platform to learn about the business of football and benefits of their union as they game plan for their new careers, Rookie Premiere gives players a chance to showcase their personalities so that the NFLPA team can use that insight to connect the right players with the right brands to tell their story.”

Among the rookies participating this year are quarterback Jameis Winston (Florida State, Tampa Bay Buccaneers), quarterback Marcus Mariota (Oregon, Tennessee Titans), defensive end Leonard Williams (Southern Cal, New York Jets), wide receiver Amari Cooper (Alabama, Oakland Raiders), running back Melvin Gordon (Wisconsin, San Diego Chargers), running back Todd Gurley (Georgia, St. Louis Rams), wide receiver DeVante Parker (Louisville, Miami Dolphins) and wide receiver Kevin White (West Virginia, Chicago Bears). A complete list of participants can be found below.

Media and fans can follow official accounts on Twitter (@NFLPA, @NFLPlayersInc), Facebook (NFLPA), Google+ (+NFLPA), Instagram (NFLPA) and YouTube (NFL Players Association) and via #NFLPARookiePremiere for updates, exclusive photos, video, and news throughout 2015 NFLPA Rookie Premiere.


About the NFL Players Association

Established in 1956, the NFL Players Association (NFLPA) is a non-profit, professional sports union. The NFLPA represents all NFL players in matters concerning wages, hours and working conditions and protects their rights as professional football players; ensures that the terms of the Collective Bargaining Agreement are met; negotiates and monitors retirement and insurance benefits; provides other member services and activities; provides assistance to charitable and community organizations; and enhances and defends the image of players and their profession, on and off the field. For more information, visit


About NFL Players Inc.

NFL Players Inc. is the licensing and marketing subsidiary of the NFL Players Association, serving as a trusted resource since 1994, delivering access to the influence, power and personal stories of NFL players. NFL Players Inc. is a “one-stop shop” for businesses seeking licensing rights, access to players through hospitality and events, marketing strategy and player procurement. For more information, visit



2015 NFLPA Rookie Premiere Participant Roster*

Last Name First Name Position College Team Jersey
Abdullah Ameer RB Nebraska Detroit 21
Agholor Nelson WR Southern Cal Philadelphia 17
Ajayi Jay RB Boise State Miami 33
Allen Javorius 'Buck' RB Southern Cal Baltimore 37
Coates Sammie WR Auburn Pittsburgh 14
Cobb David RB Minnesota Tennessee 44
Coleman Tevin RB Indiana Atlanta 26
Conley Chris WR Georgia Kansas City 17
Cooper Amari WR Alabama Oakland 89
Crowder Jamison WR Duke Washington 80
Davis Mike RB South Carolina San Francisco 20
Diggs Stefon WR Maryland Minnesota 14
Dorsett Phillip WR Miami Indianapolis 15
Funchess Devin WR Michigan Carolina 17
Gordon III Melvin RB Wisconsin San Diego 28
Grayson Garrett QB Colorado State New Orleans 18
Green-Beckham Dorial WR Missouri Tennessee 17
Greene Rashad WR Florida State Jacksonville 13
Gurley Todd RB Georgia St. Louis 30
Hardy Justin WR East Carolina Atlanta 16
Hundley Brett QB UCLA Green Bay 7
Johnson David RB Northern Iowa Arizona 31
Johnson Duke RB Miami Cleveland 29
Jones Matt RB Florida Washington 31
Langford Jeremy RB Michigan State Chicago 36
Lockett Tyler WR Kansas State Seattle 16
Mannion Sean QB Oregon State St. Louis 14
Mariota Marcus QB Oregon Tennessee 8
Mayle Vince WR Washington State Cleveland 85
Montgomery Ty WR Stanford Green Bay 88
Parker DeVante WR Louisville Miami 11
Perriman Breshad WR Central Florida Baltimore 18
Petty Bryce QB Baylor NY Jets 9
Smith Devin WR Ohio State NY Jets 84
Strong Jaelen WR Arizona State Houston 11
White Kevin WR West Virginia Chicago 13
Williams Karlos RB Florida State Buffalo 40
Williams Maxx TE Minnesota Baltimore 87
Williams Leonard DE Southern Cal NY Jets 62
Winston Jameis QB Florida State Tampa Bay 3
Yeldon T.J. RB Alabama Jacksonville 24

* Roster subject to change.