– First Major Business Event for NFL Rookies Hosted by NFLPA in Los Angeles Includes Orientation, Sponsor and Licensee Content Capture, Panini America Trading Card Photo Shoot in Official Nike Team Uniforms –

 

– Athlete-Driven ACE Media to Produce Features and Series with Distribution Partners –

 

LOS ANGELES, May 16, 2016 – Forty-one top rookies from the 2016 NFL Draft class will gather in Los Angeles from May 19-21 to learn the business of football at the 22nd annual NFLPA Rookie Premiere, presented by Panini America. More than 20 NFLPA business partners will be on site to engage with the newest group of promising NFL stars to secure endorsement deals, create unique brand content and promote product lines through the utilization of NFL group player rights.

 

The multi-day event is hosted by the NFLPA, via its marketing and licensing arm, NFL Players Inc. The 2016 NFLPA Rookie Premiere will also feature one of the most anticipated moments for the rookies – donning their official Nike team uniforms for the first time during a photo shoot at the Los Angeles Memorial Coliseum with the NFLPA’s exclusive trading card licensee, Panini America.

 

“NFLPA Rookie Premiere is one of the most important events that we participate in annually, as it helps us set the stage for our entire football trading card products that we will release over the next 15 months," Mark Warsop, Panini America CEO said. “Serving for the first time as the NFLPA's exclusive trading card partner and presenting sponsor provides us with more opportunities than ever to execute a series of unique activations throughout the event, and create our best-ever product assortment for the new season.”

 

The roster of NFLPA partners activating at the 2016 NFLPA Rookie Premiere includes Panini America, Fanatics, Nike, EA SPORTS, The Brandr Group, Topps NFL Huddle, Delta Private Jets, FedEx, New Era, Samsung, élevée, Staramba, Gatorade, Proctor & Gamble brands and Frito-Lay. Additionally, during Saturday’s all-day photo shoot, rookies will enjoy services offered through the NormaTec Recovery Zone including massage therapists, fresh cold-pressed juice from Juicero and a Mophie phone-charging station.

 

NFLPA Rookie Premiere is the first major business event following the NFL Draft, where players will gain insight and connections that will assist in the development of their professional off-field careers and personal brands. Athlete Content & Entertainment (ACE Media), the athlete-driven content and programming business recently launched in partnership with the NFLPA, will be on site producing a variety of features and series with distribution partners including 120 Sports, Bleacher Report, The Players’ Tribune and The Kicker.

 

"NFLPA Rookie Premiere presents an unparalleled opportunity for our partners to interact with the promising young marketing stars entering the league," said Ahmad Nassar, president of NFL Players Inc. "Learning about the business and benefits of their union as the players plan for their new career is a tremendous advantage. Showcasing their personalities and passions allows us to connect the right players with the right brands to tell their stories, and only adds to what the NFLPA does day after day."

 

Among the rookies participating are Jared Goff (California, Los Angeles Rams), Carson Wentz (North Dakota State, Philadelphia Eagles), Joey Bosa (Ohio State, San Diego Chargers), Corey Coleman (Baylor, Cleveland Browns), Ezekiel Elliott (Ohio State, Dallas Cowboys), Laquon Treadwell (Mississippi, Minnesota Vikings), Will Fuller (Notre Dame, Houston Texans), Derrick Henry (Alabama, Tennessee Titans), Christian Hackenberg (Penn State, New York Jets), Keenan Reynolds (US Naval Academy, Baltimore Ravens) and Braxton Miller (Ohio State, Houston Texans). A complete roster can be found below and via https://www.nflpa.com/rp/rookie-premiere-2016-player-list.

 

Launched in Los Angeles in 1994, NFLPA Rookie Premiere is the first-of-its kind event across professional sports, providing business partners with unparalleled early access to the newest crop of the NFL’s most promising and marketable stars. Each year, the NFLPA facilitates more than 100 individual player service deals for Rookie Premiere participants. The event also generates numerous business opportunities for current and former players.

 

Media and fans can follow Twitter (@NFLPA and @NFLPlayersInc), Facebook (NFL Players Association), Instagram (@NFLPA) and NFLPA Snapchat stories, and via #RookiePremiere for updates, exclusive photos, video, and news throughout 2016 NFLPA Rookie Premiere.

 

About the NFL Players Association

The National Football League Players Association is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players, and negotiated a landmark Collective Bargaining Agreement with the NFL. The current CBA will govern the sport through 2020.

 

About NFL Players Inc.

NFL Players Inc. is the licensing and marketing subsidiary of the NFLPA. NFL Players Inc. has been a trusted resource since 1994, delivering access to the influence, power and personal stories of NFL players. NFL Players Inc. is a “one-stop shop” for businesses seeking licensing rights, access to players through hospitality and events, marketing strategy and player procurement. For more information, please visit nflpa.com/players.

 

About ACE Media

Athlete Content & Entertainment (ACE Media) is a groundbreaking new media company focused on identifying, creating and delivering unique and compelling sports-lifestyle content featuring top athlete personalities from around the world. Created in partnership with the NFL Players Association, ACE Media leverages unparalleled player access to unlock and highlight captivating off-the-field stories with a host of strategic partners – including brands, media distribution companies, production houses and athletes. For more information, visit acemediaco.com.

 

###

 

 

2016 NFLPA Rookie Premiere Participant Roster*

* Roster subject to change.

 

LAST NAME

FIRST NAME

SCHOOL

POS

NFL TEAM

Böhringer

Moritz

N/A (Germany)

WR

Minnesota Vikings

Booker

Devontae

Utah

RB

Denver Broncos

Bosa

Joey

Ohio State

DE

San Diego Chargers

Boyd

Tyler

Pittsburgh

WR

Cincinnati Bengals

Carroo

Leonte

Rutgers

WR

Miami Dolphins

Coleman

Corey

Baylor

WR

Cleveland Browns

Collins

Alex

Arkansas

RB

Seattle Seahawks

Cook

Connor

Michigan State

QB

Oakland Raiders

Cooper

Pharoh

South Carolina

WR

Los Angeles Rams

Davis

Trevor

California

WR

Green Bay Packers

Dixon

Kenneth

Louisiana Tech

RB

Baltimore Ravens

Doctson

Josh

TCU

WR

Washington Redskins

Drake

Kenyan

Alabama

RB

Miami Dolphins

Elliott

Ezekiel

Ohio State

RB

Dallas Cowboys

Ervin

Tyler

San Jose State

RB

Houston Texans

Fuller

Will

Notre Dame

WR

Houston Texans

Goff

Jared

California

QB

Los Angeles Rams

Hackenberg

Christian

Penn State

QB

New York Jets

Henry

Derrick

Alabama

RB

Tennessee Titans

Henry

Hunter

Arkansas

TE

San Diego Chargers

Hogan

Kevin

Stanford

QB

Kansas City Chiefs

Howard

Jordan

Indiana

RB

Chicago Bears

Jones

Cardale

Ohio State

QB

Buffalo Bills

Kessler

Cody

Southern Cal

QB

Cleveland Browns

Louis

Ricardo

Auburn 

WR

Cleveland Browns

Lynch

Paxton

Memphis

QB

Denver Broncos

Miller

Braxton

Ohio State

WR

Houston Texans

Mitchell

Malcolm

Georgia

WR

New England Patriots

Moore

Chris

Cincinnati

WR

Baltimore Ravens

Perkins

Paul

UCLA

RB

New York Giants

Prescott

Dak

Mississippi State

QB

Dallas Cowboys

Prosise

C.J.

Notre Dame

RB

Seattle Seahawks

Reynolds

Keenan

Navy

WR

Baltimore Ravens

Robinson

DeMarcus

Florida

WR

Kansas City Chiefs

Shepard

Sterling

Oklahoma

WR

New York Giants

Smallwood

Wendell

West Virginia

RB

Philadelphia Eagles

Thomas

Michael

Ohio State

WR

New Orleans Saints

Treadwell

Laquon

Ole Miss

WR

Minnesota Vikings

Washington

DeAndre

Texas Tech

RB

Oakland Raiders

Wentz

Carson

North Dakota State

QB

Philadelphia Eagles

Williams

Jonathan

Arkansas

RB

Buffalo Bills

Tags Rookie Premiere player marketing Player Engagement


Related Stories
{{card.Categories[0].Title}}
{{card.Categories[0].Title}}

{{card.Title}}

{{card.Summary}}