LAS VEGAS, May 24, 2017 – A further sign that the appetite for American football is growing globally, the NFL Players Association (NFLPA), via its marketing and licensing arm NFL Players Inc., today announced a brand-new international licensing partnership through its global licensing agency, Brandgenuity. FC Sport Experiences, the NFLPA’s first international experiential licensee, will produce engaging and immersive fan events – from fantasy football camps and corporate events to youth clinics and community days – to cultivate the game and its players abroad. 


As part of the new deal, all of the fan experiences created by FC Sport Experiences will combine active and former NFL players.  A pair of kick off events is scheduled this summer in London and Manchester, United Kingdom. Additional events are being scheduled in Europe this fall.  FC Sport Experiences is a creator-producer of unique, “live the life” sporting events for individual fans or groups, school and youth teams.


As the popularity of NFL players grows, we are well positioned to market their distinctive and diverse personalities to new international markets,” said Steve Scebelo, vice president of licensing and business development, NFL Players Inc. “The signing of FC Sport Experiences is a significant milestone in the growth of the NFLPA’s European business. Along with our partner Brandgenuity, we are looking forward to working with FC Sport Experiences to create truly memorable experiences that connect new and longtime fans with some of their favorite players.”


The NFLPA has built a thriving licensing program in North America that includes more than 80 licensees and generates more than $1.5 billion in retail sales. NFL Players Inc. connects brands directly to players for marketing endorsements and appearances and is the only company that offers exclusive group licensing rights to more than 2,000 active NFL players, and provides licensees access to player names, numbers, signatures, likenesses, voice and other intellectual property.


A leading independent brand licensing agency, Brandgenuity is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity Europe is headed by Managing Director Teri Niadna, whose experience includes six years dedicated to building the NFL’s international licensing business. For more information, visit


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Tags Licensing International

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