WASHINGTON D.C., May 13, 2015 – NFL Players Inc. (NFLPI), the licensing and marketing arm of the NFL Players Association, announced today seven new licensing agreements that further expand its presence in growing licensing areas such as mobile and digital product and collegiate co-branded merchandise. Among the new NFLPI licensees are Team Spirit Store, Identity Games, NeonMob, Freaker USA, Fan Health Network, Just Be Friends and Zapexa.
Highlighting the first deal brokered by NFLPI collegiate licensing agency, the Brandr Group, Team Spirit Store will feature NFL players and their colleges in an array of products including posters, coloring books, calendars and greeting cards.
The Grand Prize Winner of the NFLPI Playmakers Challenge, game creator Identity Games will launch the NFL players licensed edition of Find It®, a contained adventure game that features brightly colored, educational hidden objects for kids to find including NFL player images, footballs, signatures and numbers.
NeonMob, a marketplace for artists to publish original collections of digital multimedia artwork, will now offer digitally created, original art collections of NFL players for collecting and trading.
Freaker USA will produce their patented collection of NFL player-identified Freaker® knit beverage insulators and new Freaker® Feet™ socks.
Fan Health Network, a mobile app that enables fans to improve their health and wellness through challenges hosted by NFL players and other athletes. Founded by former NFL player Robert Smith, and featuring greats Cris Carter and Eddie George, this NFLPI licensed app is available for download in the iTunes App Store and Google Play Store.
Just Be Friends, makers of NFL player-branded virtual merchandise including NFL player avatars, trivia packs and videos will be available as part of the Just Be Friends-branded and NFL team-branded Junior Kids Club apps. The app will consist of a virtual world containing a range of activities and online games for users.
Zapexa will develop and distribute NFL player-branded emoticons, images, themes, screensavers, stickers and avatars via digital platforms and messaging apps.
Today’s licensing news comes on the heels of NFLPI announcing the Top 50 Player Sales list for the 2015 fiscal year that comprised all officially licensed products sold by more than 80 NFLPI licensees via online and traditional retail outlets, and with overall sales exceeding $1.4 billion during the year.
About NFL Players Inc.
NFL Players Inc. is the licensing and marketing subsidiary of the NFL Players Association. NFLPI has been a trusted resource since 1994, delivering access to the influence, power and personal stories of NFL players. NFLPI is a “one-stop shop” for businesses seeking licensing rights, access to players through hospitality and events, marketing strategy and player procurement. For more information, please visit nflpa.com/players.
David Cooper for NFLPI
Mike Donnelly, NFLPA