– Rankings Include Sales of All Officially-Licensed Products by 80+ NFLPA Licensees –
– Four Dallas Cowboys Ranked among Top 5 Best-Sellers; Tom Brady and Rob Gronkowski Outsold All Players in Hardlines; Seven Defensive Players Appeared in Top 25; Khalil Mack Vaulted Record 29 Spots; Nine Players Jumped from 2016 NFLPA Rising 50 List; Four Rookies among Top 50–
WASHINGTON D.C., July 28, 2016 – Dallas Cowboys wide receiver Dez Bryant is the new king of pro football retail, claiming the No. 1 spot on the NFLPA’s Top 50 Player Sales List for the NFLPA’s first quarter. It is the first time since the NFLPA began compiling its Top 50 Player list in 2013 that a non-quarterback has topped the quarterly player sales rankings. The list is based on total sales of all officially-licensed NFL player merchandise, tracking year-to-date results from March 1 through May 31, 2016.
Bryant, who placed at No. 5 on the season-ending 2015 list, was joined by three other Cowboys teammates – quarterback Tony Romo, rookie running back Ezekiel Elliott and tight end Jason Witten – in the top five. The only non-Cowboys player in the top five was Green Bay Packers quarterback Aaron Rodgers, who remained in the fourth spot. Russell Wilson, the quarterback of the Seattle Seahawks, placed sixth. New England Patriots quarterback Tom Brady, the top-ranked player at the end of 2015, checked in at No. 7 and was joined by his teammate, tight end Rob Gronkowski in the No. 10 spot. New York Giants wide receiver Odell Beckham Jr. ranked No. 8, followed by rookie quarterback Carson Wentz of the Philadelphia Eagles at No. 9.
Cowboys and Seahawks players were represented most frequently on the list, with five players each. The Packers were next with four players, while the Patriots, Pittsburgh Steelers, and Oakland Raiders each had three players.
Quarterbacks led the list once again, with 17 finding places among the top 50. The position with the next-most representation was wide receivers with 11, while seven linebackers earned spots on the list. A total of 38 offensive players were ranked, to 12 defensive players.
The Top 50 Player Sales list (nflpa.com/top50) is released quarterly by the NFLPA, via its licensing and marketing arm NFL Players Inc., and is based on overall sales of all licensed products via online and traditional retail outlets as reported by more than 80 NFLPA licensees, including Fanatics, Nike, VF Imagewear, Outerstuff, Fathead, McFarlane Toys, OYO Sports, Bleacher Creatures, FBF Originals, Forever Collectibles and 500 Level. Licensed product categories include men’s, women’s and youth game jerseys and t-shirts, player murals, figurines, vinyl collectibles, matted and framed photos, bobbleheads, plush keyrings, drinkware, socks, holiday ornaments, and memorabilia, among others.
Highlights from the NFLPA Top 50 Player Sales list:
- A trio of emergent, young Oakland Raiders jumped into the top 20 of overall sales (Khalil Mack, Derek Carr and Amari Cooper).
- Mack, an All-Pro linebacker, vaulted a record 29 spots from No. 42 to No. 13, while Indianapolis Colts quarterback Andrew Luck climbed 16 spots to No. 15.
- Nine players from the 2016 NFLPA Rising 50, which projects future top sellers of licensed merchandise, made the jump to the Top 50 Players Sales report (Dallas Cowboys running back Ezekiel Elliott, Philadelphia Eagles quarterback Carson Wentz, Los Angeles Rams quarterback Jared Goff, Rams running back Todd Gurley, Houston Texans quarterback Brock Osweiler, Miami Dolphins wide receiver Jarvis Landry, San Diego Chargers defensive end Joey Bosa, Washington Redskins quarterback Kirk Cousins and Seahawks wide receiver Tyler Lockett).
- Also vaulting from outside the top 50 for the first time was Redskins defensive end Ryan Kerrigan (No. 50) and Cowboys linebacker Sean Lee (No. 38).
- Four rookies were among the first quarter’s best sellers (Elliott, Wentz, Goff and Bosa).
- Texans defensive end J.J. Watt’s supremacy continues as the highest ranked defensive player on the list at No. 11.
- Dallas fans powered Elliott, quarterback Tony Romo, wide receiver Dez Bryant, and tight end Jason Witten to the top four sales spots, led in part by strong sales of their products via exclusive e-commerce partner, Fanatics.
- New England Patriots quarterback Tom Brady was the fan favorite in tailgate games based on sales from Victory Tailgate and Wild Sports. Brady (Michigan) also claimed the No. 1 spot in collegiate co-branded sales.
- Brady and fellow Patriot, tight end Rob Gronkowski teamed up to conquer hardlines sales, with Brady topping all players in OYO Sportstoys figures and Funko vinyl collectibles.
- Seahawks quarterback Russell Wilson, New York Giants wide receiver Odell Beckham Jr., and Green Bay Packers quarterback Aaron Rodgers meanwhile outsold the competition in customized socks from FBF Originals and Freaker USA.
- Beckham Jr. led sales in international t-shirts in Mexico from licensee Ziporex.
- Rodgers and Arizona Cardinals wide receiver Larry Fitzgerald topped sales for Bleacher Creatures plush, while Wentz’s No. 11 jersey from Outerstuff was the favorite among kids.
- Carolina Panthers quarterback Cam Newton led sales in active drinkware from licensees Tervis, Boelter Brands, and Williams Industries.
Top 50 Player Sales Report YTD (March 1-May 31, 2016)
- Dez Bryant, WR, Dallas Cowboys
- Tony Romo, QB, Dallas Cowboys
- Ezekiel Elliott, RB, Dallas Cowboys
- Aaron Rodgers, QB, Green Bay Packers
- Jason Witten, TE, Dallas Cowboys
- Russell Wilson, QB, Seattle Seahawks
- Tom Brady, QB, New England Patriots
- Odell Beckham Jr., WR, New York Giants
- Carson Wentz, QB, Philadelphia Eagles
- Rob Gronkowski, TE, New England Patriots
- J.J. Watt, DE, Houston Texans
- Cam Newton, QB, Carolina Panthers
- Khalil Mack, LB, Oakland Raiders
- Jared Goff, QB, Los Angeles Rams
- Derek Carr, QB, Oakland Raiders
- Amari Cooper, WR, Oakland Raiders
- Richard Sherman, DB, Seattle Seahawks
- Jordy Nelson, WR, Green Bay Packers
- Antonio Brown, WR, Pittsburgh Steelers
- DeMarco Murray, RB, Tennessee Titans
- Luke Kuechly, LB, Carolina Panthers
- NaVorro Bowman, LB, San Francisco 49ers
- Clay Matthews, LB, Green Bay Packers
- Von Miller, LB, Denver Broncos
- Jimmy Graham, TE, Seattle Seahawks
- Marcus Mariota, QB, Tennessee Titans
- Jameis Winston, QB, Tampa Bay Buccaneers
- Todd Gurley, RB, Los Angeles Rams
- Eddie Lacy, RB, Green Bay Packers
- Carlos Hyde, RB, San Francisco 49ers
- Andrew Luck, QB, Indianapolis Colts
- Brock Osweiler, QB, Houston Texans
- Julian Edelman, WR, New England Patriots
- Jarvis Landry, WR, Miami Dolphins
- Kirk Cousins, QB, Washington Redskins
- Ben Roethlisberger, QB, Pittsburgh Steelers
- Le’Veon Bell, RB, Pittsburgh Steelers
- Sean Lee, LB, Dallas Cowboys
- Kam Chancellor, SS, Seattle Seahawks
- Larry Fitzgerald, WR, Arizona Cardinals
- Ryan Tannehill, QB, Miami Dolphins
- Joe Haden, DB, Cleveland Browns
- Joey Bosa, DE, San Diego Chargers
- Teddy Bridgewater, QB, Minnesota Vikings
- Tyler Lockett, WR, Seattle Seahawks
- Julio Jones, WR, Atlanta Falcons
- Brandon Marshall, WR, New York Jets
- Adrian Peterson, RB, Minnesota Vikings
- Eli Manning, QB, New York Giants
- Ryan Kerrigan, LB, Washington Redskins
About the NFL Players Association
The National Football League Players Association is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players, and negotiated a landmark Collective Bargaining Agreement with the NFL. The current CBA will govern the sport through 2020.
About NFL Players Inc.
NFL Players Inc., the licensing and marketing arm of the NFLPA, connects businesses to the power of NFL players. NFL Players Inc. creates customized business solutions for partners, through licensing, marketing strategy and player activations. For more information, please visit nflpa.com/players.