– NFLPA Top 50 Player Sales List is the only verified rankings of all officially licensed NFL player products and merchandise, sold by 70+ NFLPA licensees

Highlights: Prescott holds top spot for second straight quarter; Philadelphia Eagles QB Carson Wentz vaults into top five; Seven players make leap from 2017 Rising 50; Rookies continue to reign, with six cracking Top 50, headlined by Houston Texans QB Deshaun Watson

WASHINGTON (January 29, 2018) – 

Last February, Dak Prescott debuted on the NFL Players Association (NFLPA) Top 50 Player Sales list at No. 8. One year later, the Dallas Cowboys QB has claimed the top spot for the second-straight quarter. The list is based on total sales of all officially licensed NFL player-identified merchandise, tracking year-to-date results from March 1-November 30, 2017 – the first list of the year that includes sales during the regular season.

Prescott’s continued climb up the Top 50 in the span of a calendar year puts him in rarified air among the game’s top sellers. He is the third quarterback to top the NFLPA’s quarterly Top 50 Player Sales List more than once, joining New England Patriots QB Tom Brady and Seattle Seahawks QB Russell Wilson. Prescott is also the third player to hold the top spot in back-to-back quarters, joining Wilson and Cowboys teammate, WR Dez Bryant.

Along with Prescott, teammate Ezekiel Elliott is among the top sellers. The Cowboys RB is No. 2 overall, a spot he has now held for three consecutive quarters. In fact, the Dallas duo has now occupied two of the top three spots on the last four lists.

Brady continues his domination at or near the top of the sales list, checking in at No. 3. This is his eleventh placement in the top three of the NFLPA Top 50 Player Sales List since its inception in 2014, and he has never ranked outside of the top nine spots. The only newcomer in the top five is Philadelphia Eagles QB Carson Wentz, who made the leap to No. 4 from No.10 on the second quarter list. Green Bay Packers QB Aaron Rodgers is No. 5.

Two more QBs found their way inside the top 10 -- Wilson at No. 8 and Derek Carr of the Oakland Raiders at No. 9 -- while a trio of playmakers rounded out the top 10: New York Giants WR Odell Beckham Jr. (No. 6), Pittsburgh Steelers WR Antonio Brown  (No. 7), and Raiders RB Marshawn Lynch (No. 10).

“I’ve only been in the league for two years now, but I’m constantly blown away by the support I receive in Philadephia, and elsewhere as well,” Wentz said. “To be among the best-selling players in football is such a cool honor, even for someone still starting out in their career.”

The Steelers were the most represented team on the Sales List, with six players ranked. In addition to Brown (No. 7), QB Ben Roethlisberger (No. 18), OT Alejandro Villanueva (No. 23), RB Le’Veon Bell (No. 24), LB T.J. Watt (No. 43), and RB James Conner (No. 45) represented Pittsburgh. Villanueva, the former U.S. Army captain, is just the second offensive lineman to land on the Top 50 Player Sales List, joining Joe Thomas of the Cleveland Browns.

Five Raiders players ranked in the top 50, including Carr (No. 9), Lynch (No. 10), DE Khalil Mack (No. 15), WR Amari Cooper (No. 22), and LB NaVorro Bowman (No. 48). Four Cowboys placed following Prescott (No. 1) and Elliott (No. 2) – WR Bryant (No. 11) and TE Jason Witten (No. 14).

Quarterbacks once again led position players, with 17 in the top 50. Wide receivers accounted for 13 spots, while running backs took up eight slots, and tight ends earned three, along with one offensive lineman. On the defensive side, eight players made the list, with Denver Broncos LB Von Miller again the highest-ranked defensive player at No. 13. Houston Texans DE J.J. Watt came in at No. 16.

The 2017 rookie class registered strong player retail sales through its first season. Six rookies earned spots on the NFLPA Top 50 Player Sales List, led by Texans QB Deshaun Watson (No. 21) and Chicago Bears QB Mitch Trubisky (No. 31). Panthers RB Christian McCaffrey (No. 34), Steelers LB T.J. Watt (No. 43), Conner (No. 45), and Kansas City Chiefs RB Kareem Hunt (No. 50) were the others.

With the exception of Hunt, all of those players were also highlighted in last May’s 2017 Rising 50 List as potential breakout stars, in addition to Chiefs TE Travis Kelce (No. 41) and Eagles RB Jay Ajayi (No. 49).

The Top 50 Player Sales List is released quarterly by the NFLPA, via its licensing and marketing arm, NFL Players Inc., and is based on overall sales of all NFL player licensed products and merchandise via online and traditional retail outlets as reported by more than 70 NFLPA licensees, including Fanatics, Nike, Outerstuff, 500 Level, Forever Collectibles, Funko, Fathead, Hallmark, McFarlane Toys, FBF Originals, Wincraft and more. Licensed product categories include men’s, women’s and youth game jerseys as well as T-shirts, wall decals, figurines, vinyl collectibles, bobbleheads, plush dolls, drinkware, socks, holiday ornaments and novelties, among others.

In conjunction with the Top 50 Player Sales rankings, NFL Playes Inc. announced a new licensing agreement with Sprayground, a backpack and accessories brand that has established a cult following.

Highlights from the NFLPA Top 50 Player Sales List:


  • Dak Prescott led all players in jersey sales, followed by Carson Wentz, and Ezekiel Elliott. Additionally, Prescott sold the most women’s jerseys.
  • Wincraft sold more novelty items featuring Prescott than the rest of the top five players combined (J.J. Watt, Ezekiel Elliott, Tom Brady, and Aaron Rodgers). Travis Kelce made the top 10 in Wincraft sales for the first time, coming in at No. 8.
  • Ezekiel Elliott sold the most holiday ornaments by Boelter Brands leading into the 2017 holiday season, and led bobblehead sales by Forever Collectibles.
  • Tom Brady had the most sales of customized hats by Lids.
  • Brady, Beckham Jr. and Russell Wilson continue to be popular with kids, as they rounded out the top three for children’s apparel sales by Outerstuff.
  • Brady and Beckham Jr. were top sellers in Fathead wall decals. Seven rookies ranked in the top 50 for Fathead sales, with Watson leading the way.
  • Brady, Antonio Brown and Aaron Rodgers sold the most Funko vinyl figures.
  • Brady was the top-seller of socks by Freaker. Rounding out the top five were Odell Beckham Jr., Prescott, Brown and Rob Gronkowski.
  • Pets First apparel and accessories for dogs were led by Brady.
  • Wentz sold the most framed images and collectibles memorabilia products for Photo File.
  • Brady led collegiate jersey sales by Nike with his University of Michigan jersey, while University of Alabama products Julio Jones and Amari Cooper, entered the top 5 for the first time at No. 3 and 4, respectively.
  • Larry Fitzgerald still ranks sixth among collectible figures sold by McFarlane Toys.


Top 50 Player Sales Report YTD (March 1- November 30, 2017)

1. Dak Prescott, QB, Dallas Cowboys

2. Ezekiel Elliott, RB, Dallas Cowboys

3. Tom Brady, QB, New England Patriots

4. Carson Wentz, QB, Philadelphia Eagles

5. Aaron Rodgers, QB, Green Bay Packers

6. Odell Beckham Jr., WR, New York Giants

7. Antonio Brown, WR, Pittsburgh Steelers

8. Russell Wilson, QB, Seattle Seahawks

9. Derek Carr, QB, Oakland Raiders

10. Marshawn Lynch, RB, Oakland Raiders

11. Dez Bryant, WR, Dallas Cowboys

12. Rob Gronkowski, TE, New England Patriots

13. Von Miller, LB, Denver Broncos

14. Jason Witten, TE, Dallas Cowboys

15. Khalil Mack, DE, Oakland Raiders

16. J.J. Watt, DE, Houston Texans

17. Julio Jones, WR, Atlanta Falcons

18. Ben Roethlisberger, QB, Pittsburgh Steelers

19. Cam Newton, QB, Carolina Panthers

20. Matthew Stafford, QB, Detroit Lions

21. Deshaun Watson, QB, Houston Texans

22. Amari Cooper, WR, Oakland Raiders

23. Alejandro Villanueva, OT, Pittsburgh Steelers

24. Le’Veon Bell, RB, Pittsburgh Steelers

25. Julian Edelman, WR, New England Patriots

26. Drew Brees, QB, New Orleans Saints

27. Jordy Nelson, WR, Green Bay Packers

28. Philip Rivers, QB, Los Angeles Chargers

29. Richard Sherman, CB, Seattle Seahawks

30. Matt Ryan, QB, Atlanta Falcons

31. Mitchell Trubisky, QB, Chicago Bears

32. Larry Fitzgerald, WR, Arizona Cardinals

33. A.J. Green, WR, Cincinnati Bengals

34. Christian McCaffrey, RB, Carolina Panthers

35. Clay Matthews, LB, Green Bay Packers

36. Jarvis Landry, WR, Miami Dolphins

37. Todd Gurley, RB, Los Angeles Rams

38. Luke Kuechly, LB, Carolina Panthers

39. Stefon Diggs, WR, Minnesota Vikings

40. Jameis Winston, QB, Tampa Bay Buccaneers

41. Travis Kelce, TE, Kansas City Chiefs

42. Eli Manning, QB, New York Giants

43. T.J. Watt, LB, Pittsburgh Steelers

44. Marcus Mariota, QB, Tennessee Titans

45. James Conner, RB, Pittsburgh Steelers

46. Doug Baldwin, WR, Seattle Seahawks

47. Adam Thielen, WR, Minnesota Vikings

48. NaVorro Bowman, LB, Oakland Raiders

49. Jay Ajayi, RB, Philadelphia Eagles*

50. Kareem Hunt, RB, Kansas City Chiefs


*-Ranking reflective of previous team



About the NFL Players Association

The National Football League Players Association is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players, and negotiated a landmark Collective Bargaining Agreement with the NFL. The current CBA will govern the sport through 2020.


About NFL Players Inc.

NFL Players Inc., the licensing and marketing arm of the NFLPA, connects businesses to the power of NFL players. NFL Players Inc. creates customized business solutions for partners, through licensing, marketing strategy and player activations. For more information, please visit nflpa.com/players.


Media Contacts:

Jenna Sobray, NFLPA / Jenna.Sobray@nflpa.com or 202-572-7458

David Cooper, Coyne PR / dcooper@coynepr.com or 212-938-1299

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