Rankings include all NFL player-identified merchandise and products sold by 70+ official NFLPA licensees –

– Highlights include: Prescott becomes fourth different player to top list in past year and a half; Oakland Raiders QB Derek Carr vaults into top 10 for first time; three rookies in Top 50, headlined by Pittsburgh Steelers RB James Conner; Carolina Panthers RB Christian McCaffrey makes leap from Rising 50 to Sales List –

WASHINGTON, D.C. (October 26, 2017) – Less than a year from making his debut on the NFL Players Association (NFLPA) Top 50 Player Sales List, Dallas Cowboys QB Dak Prescott has now vaulted to the top of the pro football player retail sales list for the second quarter of the 2017-18 season. The list is based on total sales of all officially-licensed NFL player merchandise, tracking year-to-date results from March 1, 2017- August 31, 2017.


The ascension of Prescott to the top of the list culminates a meteoric rise for a player who was only poised to begin his second season in the league at the time the sales results for this list were recorded. Upon starting his career last season, Prescott made his debut on the list at No. 8 on the third quarter list for February 2017. He finished last season at No. 2, behind teammate Ezekiel Elliott.


Elliott once again placed strong, coming in at No. 2 on the list, and showcasing the selling power of Dallas Cowboys stars. Cowboys players have held two of the top three spots for four consecutive quarters. Joining the duo at the top of the list was New England Patriots QB Tom Brady, making his 10th appearance on the list’s top three, and continuing to be a dominating force in player sales. Rounding out the top five were a pair of familiar names, Seattle Seahawks QB Russell Wilson (No. 4) and New York Giants WR Odell Beckham Jr. (No. 5).


The back half of the top 10 featured some of the most notable names in the game including Green Bay Packers QB Aaron Rodgers (No. 6), and Pittsburgh Steelers WR Antonio Brown (No. 7). Two Oakland Raiders, QB Derek Carr (No. 8) and RB Marshawn Lynch (No. 9) placed in the Top 10, which was a first for Carr. Philadelphia Eagles QB Carson Wentz continued to be a strong seller, placing in the top 10 for the fourth time in the last six quarters.


"Being ranked on this list truly is an honor,” said Minnesota Vikings wide receiver Stefon Diggs, who made the list for the fourth straight quarter, at No. 36. “This is all due to the support I’ve had from day one from the fans in Minnesota and throughout the league. I appreciate it, and hope to be a part of this list for years to come.”


For the sixth straight quarter, Seahawks players were the most-represented team on the NFLPA Top 50 Player Sales List, with five players. Wilson (No. 4), CB Richard Sherman (No. 23), WR Doug Baldwin (No. 38), SS Kam Chancellor (No. 44), and WR Tyler Lockett (No. 48) all represented Seattle. Three teams had at least four players make the list – the Cowboys, Steelers and Raiders – while four teams each had three players (Patriots, Packers, Houston Texans, and Carolina Panthers).


Quarterbacks led the list of position players, with 17 ranking inside the top 50. Wide receivers accounted for 15 spots on the list, while running backs took up seven, and tight ends earned three. The defensive side of the ball continued to maintain its popularity with eight players represented, led by Denver Broncos LB Von Miller, who was the highest-ranked defender on the list at No. 12.


The 2017 rookie class registered strong player retail sales before even hitting the field for regular season games. For the second straight quarter, Steelers RB James Conner was the top-ranked rookie (No. 37), with Texans QB Deshaun Watson (No. 40), and Panthers RB Christian McCaffrey (No. 43) joining him. All three were highlighted in May’s 2017 Rising 50 List as potential breakout sales stars.


The Top 50 Player Sales List is released quarterly by the NFLPA, via its licensing and marketing arm NFL Players Inc., and is based on overall sales of all NFL player licensed products via online and traditional retail outlets as reported by more than 70 NFLPA licensees, including Fanatics, Nike, Outerstuff, 500 Level, Forever Collectibles, Funko, Fathead, Hallmark, McFarlane Toys, FBF Originals, Wincraft and more. Licensed product categories include men’s, women’s and youth game jerseys as well as T-shirts, wall decals, figurines, vinyl collectibles, bobbleheads, plush dolls, drinkware, socks, holiday ornaments and novelties, among others.


Highlights from the NFLPA Top 50 Player Sales List:


  • Dak Prescott sold the most 500 Level t-shirts during the quarter.
  • Prescott was the top seller from Dallas Cowboys Merchandising apparel. Teammates Dez Bryant, Ezekiel Elliott and Jason Witten rounded out the top four sellers.
  • Prescott, Elliott, Tom Brady, Odell Beckham Jr., and Derek Carr sold the most player socks from FBF Originals.
  • Brady, Beckham, Antonio Brown, Carr, and Marshawn Lynch sold the most Nike jerseys and t-shirts.
  • Brady, Russell Wilson, Beckham, Brown, and Ben Roethlisberger sold the most children’s jerseys from Outerstuff.
  • Wilson sold the most pet jerseys and accessories from Pets First.
  • Wentz led sales in bracelets, keychains and lanyards from Aminco International.
  • Rob Gronkowski (University of Arizona) sold the most collegiate co-brand posters, greeting cards and invitations from Team Spirit Store.
  • Brady sold the most vinyl figures and bobbleheads from Funko.
  • Von Miller (Texas A&M University), Ben Roethlisberger (Miami University of Ohio) and Philip Rivers (North Carolina State University) sold the most collegiate jerseys by Adidas.
  • Rodgers, Prescott, Elliott and Bryant sold the most framed items from Highland Mint.


Top 50 Player Sales Report YTD (March 1- August 31, 2017)

1. Dak Prescott, QB, Dallas Cowboys

2. Ezekiel Elliott, RB, Dallas Cowboys

3. Tom Brady, QB, New England Patriots

4. Russell Wilson, QB, Seattle Seahawks

5. Odell Beckham Jr., WR, New York Giants

6. Aaron Rodgers, QB, Green Bay Packers

7. Antonio Brown, WR, Pittsburgh Steelers

8. Derek Carr, QB, Oakland Raiders

9. Marshawn Lynch, RB, Oakland Raiders

10. Carson Wentz, QB, Philadelphia Eagles

11. Dez Bryant, WR, Dallas Cowboys

12. Von Miller, LB, Denver Broncos

13. Rob Gronkowski, TE, New England Patriots

14. Jason Witten, TE, Dallas Cowboys

15. Khalil Mack, DE, Oakland Raiders

16. J.J. Watt, DE, Houston Texans

17. Ben Roethlisberger, QB, Pittsburgh Steelers

18. Matthew Stafford, QB, Detroit Lions

19. Amari Cooper, WR, Oakland Raiders

20. Julio Jones, WR, Atlanta Falcons

21. Philip Rivers, QB, Los Angeles Chargers

22. Cam Newton, QB, Carolina Panthers

23. Richard Sherman, CB, Seattle Seahawks

24. Le’Veon Bell, RB, Pittsburgh Steelers

25. Julian Edelman, WR, New England Patriots

26. Drew Brees, QB, New Orleans Saints

27. Jordy Nelson, WR, Green Bay Packers

28. A.J. Green, WR, Cincinnati Bengals

29. Clay Matthews, LB, Green Bay Packers

30. Matt Ryan, QB, Atlanta Falcons

31. Jarvis Landry, WR, Miami Dolphins

32. Todd Gurley, RB, Los Angeles Rams

33. Luke Kuechly, LB, Carolina Panthers

34. Eli Manning, QB, New York Giants

35. Larry Fitzgerald, WR, Arizona Cardinals

36. Stefon Diggs, WR, Minnesota Vikings

37. James Conner, RB, Pittsburgh Steelers

38. Doug Baldwin, WR, Seattle Seahawks

39. Jameis Winston, QB, Tampa Bay Buccaneers

40. Deshaun Watson, QB, Houston Texans

41. NaVorro Bowman, LB, San Francisco 49ers*

42. Jordan Howard, RB, Chicago Bears

43. Christian McCaffrey, RB, Carolina Panthers

44. Kam Chancellor, SS, Seattle Seahawks

45. Marcus Mariota, QB, Tennessee Titans

46. Travis Kelce, TE, Kansas City Chiefs

47. Golden Tate, WR, Detroit Lions

48. Tyler Lockett, WR, Seattle Seahawks

49. Kirk Cousins, QB, Washington Redskins

50. DeAndre Hopkins, WR, Houston Texans


*-Ranking reflective of previous team



About the NFL Players Association

The National Football League Players Association is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players, and negotiated a landmark Collective Bargaining Agreement with the NFL. The current CBA will govern the sport through 2020.


About NFL Players Inc.

NFL Players Inc., the licensing and marketing arm of the NFLPA, connects businesses to the power of NFL players. NFL Players Inc. creates customized business solutions for partners, through licensing, marketing strategy and player activations. For more information, please visit nflpa.com/players.


Media Contacts:

Jenna Sobray, NFLPA

Jenna.Sobray@nflpa.com or 202-572-7458


Brendan Prunty, Coyne PR

bprunty@coynepr.com or 212-938-0168

Tags Licensing player list player marketing Top 50

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