During the 2016 regular season, the Chicago Bears partnered with Xfinity (Comcast) to launch a season long premium give away at Comcast’s stadium activation space. The promotion was used to encourage fans to (Comcast) Xfinity brand affinity, and promote in-stadium sales.

Sponsor: Xfinity (Comcast)

Vendor: Wincraft

Product:

  • 1,405 mugs produced, approximately 175 mugs a game
  • 8 different player cups were offered, a new cup was introduced every home game

Results:

  • Offers the opportunity to span the entire season, featuring different players to boost sponsor recognition in the stadium, and direct consumer interaction.      

Tags Marketing Strategy


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