The Los Angeles Rams introduced new team sponsor AT&T with the release of their 2017 team calendar, leveraging group player rights to seamlessly integrate a new sponsor and boost team affinity.

Sponsor: AT&T

Vendor: BDA, a NFLPA preferred vendor

Product:

  • 40,000 produced

Results:

  • The calendars were used to build brand awareness and promote team affinity for the Rams' new location and sponsor.
  • The NFLPA assisted the Rams to ensure there were no players with conflicting deals used in the promotion. 

Tags Marketing Strategy


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