The Los Angeles Rams introduced new team sponsor AT&T with the release of their 2017 team calendar, leveraging group player rights to seamlessly integrate a new sponsor and boost team affinity.
Vendor: BDA, a NFLPA preferred vendor
- 40,000 produced
- The calendars were used to build brand awareness and promote team affinity for the Rams' new location and sponsor.
- The NFLPA assisted the Rams to ensure there were no players with conflicting deals used in the promotion.
Tags Marketing Strategy