WHOOP Strikes Landmark Deal As The Officially Licensed Recovery Wearable of the NFL Players Association
This is the first time a players association in professional sports has partnered with a wearable technology company, providing NFL players easy access to, ownership of, and the option to commercialize their health data.
Just in time for the Big Game, AMC’s “The Walking Dead” has released a special-edition digital card set featuring “zombie-fied” NFL players from the New England Patriots, Atlanta Falcons, and more.
Rookies Ezekiel Elliott, Carson Wentz, and Dak Prescott all leapt into Top 10, while also leading in Fanatics sales; Six quarterbacks place in the top 10; Wentz new No. 1 in player-identified caps; Aaron Rodgers tops with Funko collectible toys
Superstar Games, the virtual reality game developer started by industry veteran Damon Grow and legendary Hall of Famer Joe Montana, announced that its upcoming inaugural game, Montana 17, will become the very first football game for Samsung Gear and Google’s Daydream mobile VR platforms.
Three Dallas Cowboys ranked among top 10 best-sellers; Cam Newton returns to Top 10; Von Miller leads player-identified headwear; DeAndre Hopkins makes leap from Rising 50 to Top 50 list, at No. 31; Drew Brees returns to Top 50 rankings
Now officially recognized on the National Day calendar, Jersey Friday will give fans the feeling of being part of a massive, nationwide pep rally for their favorite players.
NFLPA Advertising Campaign “Find Yours” Launches, Connecting NFL Players With Businesses Of All Sizes
The NFL Players Association launched its new “Find Yours” advertising campaign to highlight the off-the-field interests and talents of its players.
The NFL Players Association, via its marketing and licensing arm NFL Players Inc., announced today that it has retained leading global agency Brandgenuity to grow and manage its licensing efforts in Europe.
Rankings Include Sales of All Officially-Licensed Products by 80+ NFLPA Licensees.
Eight NFL players participated in the first-of-its-kind Sports Activation Zone hosted by the NFLPA during the 2016 Licensing Expo--the world’s largest and most influential licensing industry event. Attendees had the opportunity to compete for prizes by participating in a variety of fun, unique and engaging games along with the athletes.