NFL PLAYERS unveiled a new brand identity, utilizing the word-mark NFL PLAYERS below its player icon. The new brand identity, which will be used as the identifier of NFL PLAYERS licensees, sponsors and properties, was created to more efficiently convey and illustrate the authenticity of the players’ own company. NATIONAL FOOTBALL LEAGUE PLAYERS INCORPORATED will remain the registered corporate name while NFL PLAYERS and the player icon will be used as the primary consumer brand identity.
Current Licensees:
Apparel & Novelties
Multimedia & Interactive
Trading Cards & Collectibles
Trading Cards & Collectibles
NFL player trading cards, bobbleheads, figurines, medallions, snow globes, ornaments, photographs, glassware, train sets, pennants, etc.
Apparel & Novelties
All forms of clothing, oversized wall decals and smaller tradable product portraying images of both active and retired players.